How do you significantly increase KFC’s app sales?
By selling products that aren’t available. At least not in Australia.
A restaurant designed for influencers AKA the real food critics.
It sounds easy, but it took more than two years to create.
To prove KFC was excellent food, we convinced a franchisee to embark on a mission to get KFC the ultimate recognition of quality. A Michelin Star.
We helped Whitelion show Australia the scale of youth homelessness. The team had a simple idea. To make the country aware of something else that’s just as invisible: the pay phone.
An early lesson that every brief is an opportunity.
Design an annual report for a brewery in Papua New Guinea? Let’s make one made entirely out of beer coasters, individually perforated for easy use. Stakeholders can literally have a drink on their company's success. Cannes 2010 Silver Lion, Print.
SILVER LION winning entry into the 2014 Cannes Young Lions FILM competition. We had 48 hours to create a film to break the misconception that child abuse doesn't happen in first-world countries, like Australia. We even got “Moonlighted” and believed we won gold for a glorious 45 mins.
How do you keep Gen Z loyal to Spotify when there’s a new music streamer popping up every month?
Cutting edge AI use (for 2023).
When wild Queensland storms strike, the tarp is a symbol of much-needed protection. So to remind people of having the right protection for storms, we hung a few tarps of our own. We created Direct Mail that didn’t go in the letterbox - but went on it instead. Right across Queensland, we provided a potent reminder that just like a tarp, Suncorp Insurance is a storm season must-have.
2008-09 Round Trophy used for 15 race events across the 2008 V8 Supercar Championship Series throughout Australia, New Zealand and Bahrain. Again selected as the design for 2009 and modified for the 2010 and 2011 Series. Composed of glass, carbon fibre, aluminium and brass and stands 50cm high.
I’m currently teaching myself how to paint... with oils… to varying degrees of success… Here are a few WIPs to keep me honest!
